What famous Hollywood icon helped normalize tanning—ironically increasing the need for sunscreen?

Correct Answer: D) Coco Chanel

🌞 From Glam to Glow: The Surprising History Behind Our Sunscreen Habits

In 1923, Coco Chanel returned from a Mediterranean vacation with an unexpected accessory: a sunburn. Photos of her bronzed skin began circulating, and suddenly, tanned skin—once considered a mark of the working class—became a sign of wealth, leisure, and fashion.

And just like that, an era of sunbathing began.

This shift marked the start of decades where a golden glow was equated with health and beauty. Unfortunately, it also ushered in a long stretch of sun damage—often without protection. Sunscreen didn’t become widely used until the 1940s, and even then, it was mostly reserved for lifeguards and vacationers.

Now we know better. But the effects of that cultural shift are still written on our skin—especially for those of us who came of age in a time when SPF was optional at best.


☀️ Sun Damage Isn’t Always What You Think

For many women 45 and up, sun damage doesn’t show up as dramatic burns or dark spots. Instead, it appears as:

  • Uneven tone that makes you feel like you have to wear foundation
  • Texture changes that cause makeup to sit poorly on the skin
  • Fine lines and visible pores that seem to appear “overnight”

And when you’re trying to wear less makeup—a trend many of my clients are embracing this year—sun damage can feel like the invisible barrier in the way.


💡 So, What Can You Do?

You don’t have to erase decades of sun to feel better in your skin today.
But you do need the right support.

My go-to approach focuses on restoring skin health—not just covering up damage. That’s where treatments like BBL (BroadBand Light) come in. These services target the underlying effects of sun exposure to help:

  • Brighten uneven tone
  • Reduce redness and pigmentation
  • Improve the way your skin reflects light—so you actually need less makeup

You can also start by making one small shift: daily SPF. Not just on sunny days. Not just on vacation. Every day.

Because glowing, healthy-looking skin isn’t about hiding your age. It’s about protecting the skin you’re in, and giving it the care it’s always deserved.


Ready to take the next step?

If you’ve been relying on makeup to mask uneven tone or texture… there might be a better way.

Leave a Comment